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The Advanced Diploma in Marketing is a comprehensive two-year program that delves into essential aspects of marketing management, customer behavior, market research, sales strategies, and more. Designed for both one and two-year durations, the curriculum encompasses key subjects such as marketing fundamentals, sales and distribution management, business communication, international marketing, advertising, and public relations.
Graduates of the program acquire practical skills that propel their careers to new heights within their respective industries. The course attracts a diverse range of students from various backgrounds and professions, all seeking to broaden their knowledge and advance their careers. Eligibility criteria require a minimum of 50% marks in the 10+2 examination from a recognized board. Admissions to various colleges are primarily based on the merit marks earned in prior higher education. The average tuition cost for an advanced diploma in marketing in India is estimated to be around INR 45,000, varying between commercial and public sector organizations.
Advanced diploma holders in marketing can pursue a plethora of high-level roles, including Marketing Manager, Advertising Manager, Marketing Executive, and Sales Manager. Graduates entering the job market with an Advanced Diploma in Marketing can expect a starting average salary of INR 9 Lacs, with room for growth as skills and experience mature. For those interested in further studies, numerous educational institutions offer further degree courses in related subjects.
The Advanced Diploma in Marketing programs aim to provide students with in-depth knowledge of marketing and its diverse facets. The curriculum compiles various aspects of sales and marketing, translating them into practical applications in real-world business scenarios.
The course delves into the foundations of marketing, sales and distribution, management, customer behavior, and communication skills. Advanced diploma programs in marketing create an environment where learners acquire practical sales and marketing expertise. This knowledge equips students to excel not only in marketing but also in related fields such as advertising and finance, enhancing their overall career prospects.
Key Aspect | Details |
---|---|
Level of Study | Undergraduate Diploma |
Course Duration | 1 Year |
Eligibility Criteria | 12th examinations from a recognized board, 50 percent aggregate |
Admissions Procedure | Merit-based / entrance exam-based |
Fees for the course | INR 45,000 |
Examination type | Semester/annual |
Top Positions | Marketing professionals such as advertising and marketing executives, sales managers |
Best Recruiters | Digital marketing educators, e-commerce enterprises, academic institutions, public and private sector organizations |
Average Fresher Salary | INR 8 Lacs |
Earning a spot in the Advanced Diploma in Marketing program requires a strategic approach that combines entrance examination performance with academic achievements at the undergraduate level. Here’s a comprehensive breakdown of the admission procedure:
By navigating this systematic admissions process, aspirants can secure their place in the Advanced Diploma in Marketing program, paving the way for a rewarding educational journey.
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Bachelor Of Commerce [B.Com] (corporate Secretaryship) | Post Graduate Program In Planning And Entrepreneurship [PGPPE] | Bachelor Of Commerce [B.Com] |
Bachelor Of Commerce [B.Com] {Hons.} | Bachelor Of Commerce [B.Com] | Bachelor Of Arts [BA] (multimedia) |
Unlocking the Path to Enrollment
Aspiring candidates seeking admission to an Advanced Diploma in Marketing program must meet the following eligibility requirements:
Navigating Your Way to an Ideal Institution
For optimal success in securing a seat in an esteemed Advanced Diploma in Marketing college, prospective candidates should adhere to these insightful guidelines:
The pursuit of an Advanced Diploma in Marketing offers an array of advantageous prospects. Here are some compelling benefits to consider:
In the landscape of evolving marketing dynamics, an advanced diploma yields transformative advantages that nurture career growth and holistic skill development.
The curriculum for the Advanced Diploma in Marketing may vary between institutes, but here’s a standard breakdown of the syllabus:
Semester I:
Semester II:
Semester III:
Semester IV:
This syllabus covers a wide range of topics to provide students with a comprehensive understanding of marketing concepts.
Here are some prominent colleges offering the Advanced Diploma in Marketing, along with their average fees:
College Name | Average Fees |
---|---|
Indian School of Business Management and Administration, Ahmedabad | INR 14,900 |
Indian School of Business Management and Administration, Hyderabad | INR 14,900 |
Indian School of Management and Studies, Mumbai | INR 22,900 |
Indian School of Business Management and Administration, Gwalior | INR 14,900 |
Xavier’s Institute of Business Management Studies, Bangalore | INR 13,900 |
Indian School of Management Studies, Mumbai | INR 22,900 |
Orion Institute of Management and Technology, Vadodara | INR 65,000 |
Embarking on a career path with an Advanced Diploma in Marketing opens the gateway to exceptional earning potential, particularly when compared to other diploma holders. Success hinges on swiftly carving a niche in the fiercely competitive and densely populated marketing domain.
Explore below the range of job profiles alongside their average annual remuneration:
Job Profile | Average Annual Salary |
---|---|
Marketing Executive | INR 3.6 LPA – 6 LPA |
Marketing Consultant | INR 3 LPA – 5 LPA |
Marketing Intern | INR 1.8 LPA – 2.5 LPA |
Marketing Specialist | INR 2.5 LPA – 4.5 LPA |
Teachers/Lecturers | INR 2 Lacs |
Please note that salaries may vary based on experience, organization, and geographical location.
Holders of an Advanced Diploma in Marketing can chart a trajectory aligned with their aspirations, opting for diverse pathways such as:
The realm of marketing is teeming with opportunities, from innovative research avenues to advanced educational pursuits and competitive examinations. Graduates possess the power to shape their future in alignment with their aspirations.
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Certain skills including effective communication skills, listening, analytical thinking, Critical thinking skills are essential for an Advanced Diploma in Marketing programme.
Passing a 10+2 or equivalent in a relevant discipline from a recognised board with an aggregate of 60% is the minimum requirement for pursuing an Advanced Diploma in Marketing degree.
The approximate course fee ranges from INR 45,000 to INR 50,000.
Marketing Specialist, Marketing Executive, Marketing intern, and other career titles are available.
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