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Mohit Dhulia
The B.Com Marketing Programme is a three-year programme. The course requires an HSC with a 45 per cent aggregate mark. This is a three-year full-time curriculum that is divided into five semesters of teaching and a final semester of training depending on the stream they choose.
The average tuition rates for a three-year B.Com Marketing programme range from INR 5,000 to INR 2 lakh.
Admission to such courses is based on counselling after passing admission exams, which varies by college.
Trademark manager, product and innovation manager, market development manager, distribution manager, research project manager, marketing manager, market research analyst, advertising manager, and public relations manager are some of the major job profiles and designations for these graduates. Business consultancies, educational institutes, industrial houses, public accounting firms, policy planning, foreign trade, banks, budget planning, inventory control, merchant banking, and marketing are all options for graduates with this degree.
| Course Level | Graduate |
| Duration | 3 years |
| Examination Type | Semester System |
| Eligibility | HSC with 45 % aggregate marks |
| Admission Process | Based on counselling after clearing Entrance Tests for different colleges. |
| Course Fee | 5,000 INR to 2 Lakh INR for three years |
| Average Starting Salary | Rs. 2 to Rs. 10 lacs per annum |
| Top Recruiting Companies | Business Consultancies, Educational Institutes, Industrial Houses, Public Accounting Firms, Policy Planning, Foreign Trade, Banks, Budget Planning, Inventory Control, Merchant Banking, Marketing |
| Job Positions | Trade mark manager product and innovation manager Market development manager Distribution manager Research project manager Marketing manager Market research analysts Advertising managers Public relations managers |
B.Com Marketing is a bachelor’s degree programme in marketing that prepares students for professional jobs in the sector.
A marketing degree focuses on marketing management and planning approaches and procedures. Students follow a set of steps across the curriculum, culminating in the creation of a marketing plan. The programme focuses on established procedures and the application of theory in the marketing environment, including research, the nature of consumers, sales management, advertising, quality management, legislation, and ethics.
The curriculum also teaches students critical thinking skills by presenting them with practical marketing ideas, examples, and case studies, all of which help students strengthen their cognitive talents and design marketing plans for their companies.
The program’s goal is to create hardened marketing strategists and entrepreneurs. The department offers marketing specialist papers that include both theory and practical sessions. Subjects such as Creative Advertising and Integrated Marketing Communication expose students to the practical world of marketing and advertising and provide them with hands-on experience through workshops led by industry professionals.
The method by which businesses generate interest in their products and services is known as marketing. Financial Accounting, Business Economics, Mathematics & Statistics, Financial Markets, Marketing, and Consumer Behavior are among the subjects covered in this degree.
| Name of Institute | City | Fees |
|---|---|---|
| Musaliar College Of Arts And Science | Kerala | INR 37500 |
| Acharya Jagadish Chandra Bose College | Kolkata | INR 8,000 |
| Symbiosis College Of Arts And Commerce, Pune | Pune | INR 45,000 |
| M.O.P. Vaishnav College For Women, Chennai | Chennai | INR 45,000 |
| Jd Birla Institute, Kolkata | Kolkata | INR 150,000 |
| Kd College Of Commerce & General Studies, Midnapore | Midnapore | INR 9,000 |
| Shri Shikshayatan College, Kolkata | Kolkata | INR 1,20,565 |
| Career College, Bhopal | Bhopal | INR 61000 |
| Poona College Of Arts, Science And Commerce, Pune | Pune | INR 17633 |
| Bharata Mata College, Kochi | Kochi | INR 70,000 |
| Ranchi University, Ranchi | Ranchi | INR 25000 |
| Fakir Mohan Autonomous College, Balasore | Balasore | INR 800 |
| Osmania University, Hyderabad | Hyderabad | INR 8055 |
| PSG College Of Arts And Science, Coimbatore | Coimbatore | INR 42000 |
| Mahadevananda Mahavidyalaya, Kolkata | Kolkata | INR 10,080 |
| The IIS University -, Jaipur | Jaipur | INR 1,35,080 |
| Bishop Vayalil Memorial Holy Cross College, Kottayam | Kottayam | INR 1,00,080 |
| Dayanand Anglo Vaidik Mahavidyalaya – [Dav], Kanpur | Kanpur | INR 4,080 |
| Alliance University, Bangalore | Bangalore | INR 3,00,080 |
| Jai Bharath Arts And Science College Perumbavoor, Ernakulam | Ernakulam | INR 54,080 |
| Relevant Links | ||
|---|---|---|
| CFA – Chartered Financial Analyst | Company Secretary [CS] | Diploma In Banking & Finance |
| Diploma In Computerised Accounting [DIC] | Diploma In Accounting And Finance | Chartered Accountant |
Candidates must have a 45 percent aggregate HSC score to be eligible for this course.
To enroll in marketing management courses, you must pass an entrance exam. After the exam, there will be a group discussion and an interview. A graduate degree with a minimum of 50 percent marks is required for a career in the profession.
The admissions process for this program is based on the grades received in the 12th-grade examination. Students with higher grades have a better probability of getting into college than students with lower grades.
Admission notices are routinely published in all of the major newspapers at the start of each academic year. The announcements are also published on the official websites of the schools that offer this course, as well as in education newspapers and periodicals. Before filling out the application form, candidates interested in this course should carefully read and comprehend all of the details. The application form can be received through the colleges or institutes listed on the application form, as well as other designated centres. After obtaining the application form, the candidates have to fill it completely and submit the same to the designated centres before the last submission date.
NOTE:- Every college issues a list of documents required. Make sure you have all documents on this list when you apply. Remember to take attested photocopies of all the above. Don’t forget to take with you the amount to pay for fees in cash or demand draft.
| First Year | Second Year |
|---|---|
| Language 100 | Information Technology & Its Application in Business |
| Major Indian Language | Principles of Marketing & e-Commerce |
| Communicative English | Economics II (incl. Mathematics for Economics) |
| Financial Accounting | Financial Accounting II |
| Business Regulatory Framework | Direct & Indirect Taxation |
| Principles & Practice of Management & Business | – |
| Communication | – |
| Economics I | – |
| Business Mathematics & Statistics | – |
| Third Year | |
| Consumer Behaviour & Sales Management | Product & Pricing Management + Marketing Communication |
| Retail Management & Marketing of Services | Rural Marketing & International Marketing |
| Environmental Studies | Project Work (Written + Viva-voce) |
Marketing graduates with a B.Com degree can work in any industry that engages in marketing operations. Where firms promote products and/or services to each other or to consumers, career concerns occur.
After completing a sales and marketing course at a reputable institute, a student can pursue a successful career in this industry. Meeting and setting goals, as well as working on strategies, are all part of the sales process. They take on distributors and set up retail locations. Marketing necessitates strategy preparation in order to efficiently offer goods and services to customers.
Pricing, product creation, sales promotion, market research, and distribution are all part of the sales and marketing sector. Sales or marketing managers are employed in almost every company.
Advertising, manufacturing, finance and insurance, retail, publishing, and other industries use sales and marketing managers. Insurance, scientific, technological services, professional and educational establishments, and health care services employ the bulk of public relations managers.
Students are commonly employed in the following businesses and careers:
The marketing sector is a fast-paced environment that is always presenting new ideas. It assists organisations in maintaining and strengthening client relationships by connecting with them through multiple mediums. Professionals that are innovative and have a sense of strategy will find plenty of chances in this industry’s dynamic nature. Marketing managers, market analysts, sales managers, digital marketing executives and managers, social media managers, and other marketing-related jobs are available. Let’s explore what courses are available without a further introduction to marketing.
Certain elements, such as qualification, job profile, and experience, may influence the remuneration.
| Job Position | Job Description | Average Annual Pay Scale in INR |
|---|---|---|
| Trade mark manager | Manages the daily operations of the trademark management and licencing programme, coordinates game day enforcement/review of counterfeit products and licensee compliance, manages daily communications with a licencing agent, active licensees, and potential licensees, and communicates issues with all parties. Monitors receipt of samples, artwork, and proposals while working with a licence to create product concepts. | 914,699 |
| Product and Innovation Manager | Accountable for the timely and successful completion of all projects. A project manager who can manage several projects at once while keeping an eye on the big picture and being extremely specific is considered successful. The candidate must be well-organized and have the ability to collaborate with others, even when they do not directly answer you. With team members and management, you must be able to speak clearly and frequently, bringing up any difficulties or problems as they arise. Additionally, you must be able to organise and plan work for the distribution of resources and costs. | 15,77,000 |
| Market development manager | Address any problems or worries that partners may have. They have solid research and financial data supporting them throughout the business negotiation process, which is what drives their sector. They can then instruct marketing teams to use fresh marketing techniques as a result. | 607,935 |
| Distribution manager | Overseeing warehouse activities, Request machine inspections, upkeep, fixes, or replacements. They also manage the movement of commodities from the location of manufacturing to the customer to the client. Create and use a logistics procedure. | 570,000 |
| Research project manager | The Research Project Manager oversees the program’s strategy, management, technology strategy, implementation methodology, quality control, and support; conducts complex experiments, collects data, and analyses it; then interprets and presents the results to a range of audiences. The Research Project Manager also interacts with various organisational levels and outside organisations to discuss services and technology. | 889,720 |
| Marketing manager | Oversees all marketing initiatives for the business as well as marketing department activities. oversees the company’s marketing budget and coordinates marketing initiatives with sales efforts. They organise and carry out advertising efforts as well. Investigate prospective strategic partner connections for business marketing. | 644,431 |
| Market research analysts | Tracking and predicting sales and marketing trends Analysing the success of marketing initiatives and tactics Utilising statistical software to analyse data Prepare reports and give management and clients the findings | 513,936 |
| Advertising managers | An advertising manager is in charge of a company’s advertising efforts. A manager is responsible for estimating the campaign’s budget, approving the advertising collateral, and assessing the campaign’s overall performance after it has ended. | 500,505 |
| Public relations managers | Public relations managers are in charge of creating news releases and programmes to maintain a favourable public perception for their clientele. To engage audiences in conventional and new media, oversee the social media team and coordinate all public relations efforts. Additionally, they handle requests for interviews and for the media and continuously assess partnership, sponsorship, and advertising opportunities. | 484,604 |
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