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Mohit Dhulia
BA Mass Communication: Bachelor of Mass Communication is a popular choice among aspirants among the various mass communication and media courses available in India (BMC). The BMC (undergraduate mass communication course) is a three-year course that is taught all over India. Mass communication is a field that entails communicating with large groups of people using various mediums. This includes newspapers, television stations, radio stations, film production, marketing and advertising, public relations, and many other things.
In India, mass communication colleges ensure that students are properly trained in various aspects of media, public relations, mass communication, entertainment, and other specializations. While BMC courses are similar, colleges have the authority to include unique subjects and topics, resulting in uniquely skilled professionals in the field. BMC is a broad topic, and as a result, it covers a wide range of skills, allowing graduates to pursue a wider range of career opportunities.
Students will be trained in the fields of advertising, digital marketing, public and media relations, event management, and other related fields as part of their Mass Communication education. These topics are relatively modern in comparison to traditional journalism methods, and they necessitate newer and updated skill sets, which can be obtained by completing a BMC course.
This programme equips the industry with skilled and trained media professionals who are knowledgeable in all areas of communication. The students are exposed to both theoretical and practical aspects of mass communication and communication management through a blended teaching method.
| Course Level | Undergraduate |
| Full Form | Bachelors of Arts in Mass Communication |
| Duration of Course | 3-Years |
| Examination Type | Semester |
| Eligibility Criteria | 10+2 In Any Stream From A Recognised Board With A Minimum Of 50% Aggregate. |
| Process of Admission | Entrance Based and Merit based |
| Course fees | INR 1 Lakh-INR 2 Lakhs |
| Average Salary | INR 3 Lakhs- INR 6 lakhs Per Annum |
| Top Recruiting Areas | Films, TV, Publishing Houses, Public Relations, Journalism |
| Top Recruiting Companies | New Indian Express, Scroll.in, Hindustan Times, Amazon India, Wipro, Penguin India |
| Job position | Fashion Photographer, Film Director, Sound Engineer, TV Correspondent, Journalist |
Note: All original documents, mark sheets, and relevant certificates must be presented at the time of admission to the respected college or university.
Students are admitted to universities either through an entrance exam or through direct admission. From college to college, the admission process for courses through exams varies.
BA Mass Communication provides students with a variety of opportunities to enter the world of media and entertainment. Students learn about them through both practical and theoretical training in this course. The following are some of the most significant advantages of pursuing a BA in Mass Communication:
The majority of colleges have their own set of entrance exams, as well as a round of personal interviews. The exam format is usually Grammar, Writing Skills, Current Affairs Knowledge, and Critical Writing Ability, but it can/will vary from college to college.
The exam syllabus includes verbal reasoning, logical reasoning, mathematics, and other topics. To ace the entrance exams, students should begin studying a month ahead of time by going over practise papers for various entrance exams such as SET, TANCET, and others.
Here are a few things to keep in mind when taking the entrance exams:
This course’s tentative course plan is shown in the table below. The three-year programme has been broken down into six semesters, each with its own set of syllabi.
| Semester 1 | Semester 2 |
|---|---|
| Political Science | Introduction to Journalism |
| Introduction to Theatre | Introduction to Advertising Introduction to Public Relations |
| History of Indian Cinema | Design Tools-I |
| Basic Sociology | Introduction to Audio-Visual Communication |
| Introduction to Aesthetics and Visual Communication | Mass Communication theories and Practices |
| Foundation of Photography | Business and Managerial Communication |
| Essentials of Marketing Management | Language, Culture & Communication |
| Semester 3 | Semester 4 |
|---|---|
| News Reporting and Editing | Management Perspective in Media and Communication Businesses |
| Introduction to Audio-Visual | Introduction to Audiography and Music |
| Research Methodology | Consumer Behaviour and Insights |
| Post Production Introduction to Camera and Lighting | Introduction to Television News |
| Creative Writing | Fundamentals of Feature Writing |
| Fundamentals of Media | Digital Marketing |
| Emotional Intelligence at Workplace | Retail Marketing |
| Semester 5 | Semester 6 |
|---|---|
| Project III | Practical |
| Electives | Electives |
| Design Thinking | Dissertation |
Apart from the college-recommended books, you should read books by international mass communication experts while preparing for the courses and even during the courses for reference. The best BA Mass Communication books to read are listed below:
| Book | Author |
|---|---|
| New Media | David Beer and Nicholas Gane. |
| Presenting to Win: The Art of Telling Your Story | Jerry Weissman |
| Ditch the Pitch: The Art of Improvised Persuasion | Steve Yastrow |
| Communication Skills For Dummies | Elizabeth Kuhnke |
Following the completion of your 10+2 examination, you can apply for admission to any BA Mass Communication programme. To gain admission to some colleges, you may be required to take entrance exams. The following are some of India’s best BA Mass Communication colleges.
| College Name | Average Annual Course Fees |
|---|---|
| Symbiosis Center for Media and Communication (SCMC) | INR 1,00,000 |
| Altius Institute of Universal Studies | INR 41,500 |
| IAAN School of Mass Communication | INR 90,000 |
| St. Francis College | INR 10,000 |
| Sacred Heart College | INR 6,170 |
| Makhanlal Chaturvedi National University of Journalism & Communication | INR 22,000 |
| Institute Of Mass Communication And Media Technology (IMCMT) | INR 10,000 |
| Bishamber Sahai Degree College | – |
| Birla Institute Of Liberal Arts And Management Sciences [BILAMS] | – |
Perhaps one of the most difficult but rewarding fields to pursue as a career path is mass communication. A BMC graduate can pursue a variety of job profiles in a variety of industries around the world. The twenty-first century has evolved into a digital age, with the majority of mass media consumers turning to the Internet for information. Media, public relations, advertising, and other fields have completely changed their approaches to consumers as a result of this entirely new platform. However, there is a scarcity of skilled and qualified professionals who can meet the demands of the industry.
After completing a Bachelor of Mass Communication programme, you will be prepared to fill open positions in media organisations and other industries. Aspirants will be able to pursue the career path of their choice due to the wide range of job profiles available. Take a look at some of the different job profiles available, as well as the various areas of employment for BMC graduates in India.
| Job Position | Job Description | Average Annual Salary |
|---|---|---|
| Photojournalist | News is conveyed in newspapers through pictorial representation. | INR 3.5 LPA |
| Content Writer | Information is disseminated by professional writers who create engaging content. | INR 2.5 LPA |
| Radio Jockey | Use radio to communicate and disseminate information. | INR 2.8 LPA |
| News Editor | A news editor is in charge of selecting news and assigning work to reporters, as well as writing headlines and fact-checking reports. | INR 2.96LPA |
| Advertiser | Managing the ad campaigns as well as locating and retaining previous clients | INR 3.2 LPA |
| Columnist | Analyze and research the news, then write a column for newspapers, blogs, and magazines based on the information gathered. | INR 3.8 LPA |
Better packages and job profiles would be possible with the proper skills and experience gained through years of working in the industry. However, you may be able to pursue higher education after completing a BMC course if you want to advance your career opportunities. Following is a list of courses that can be pursued after completing a Bachelor of Mass Communication degree:
| Course | Overview | Average Starting Salary |
|---|---|---|
| MA Mass Communication | A postgraduate course in mass communication that covers topics such as cultural issues, media production, media techniques, communication theories, and more. | INR 5.1 LPA |
| MA Culture and Media Studies | The course is designed to help students gain a deeper understanding of historical events, as well as the consumption of media texts. | INR 4.78 LPA |
| Master of Journalism and Mass Communication | Through theoretical and practical knowledge, this two-year PG course prepares students for various mass media platforms such as radio, television, newspapers, and so on. | INR 4.22 LPA |
| MA Public Relation | Students who complete the MA Public Relations programme will have a broad understanding of both traditional and social communication tools. Students will learn PR media plans, event marketing, consumer research, and other topics during the two-year course. | INR 3 LPA |
These are just a few of the courses that can be pursued after graduating from BMC if you want to advance your career. The additional academic qualifications would result in a higher annual salary as well as a better job profile. One can also consider changing disciplines, such as pursuing an MBA/PGDM or a law degree, which will allow candidates to pursue more career opportunities.
Yes, that is correct. Equal opportunities are available for both men and women.
Yes, after earning a BA in Mass Communication, you can work as a content writer, journalist, fashion photographer, radio host, and so on.
The admissions process is typically entrance-based, but there are a few colleges that offer merit-based admissions.
Fees would range from 56,000 to 12 lakh on average.
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