MBA Marketing: Course Details, Fees, Colleges, Admission, Eligibility, Salary

Mohit Dhulia
Updated on December 29, 2023

MBA Marketing Course is a popular two-year MBA programme for applicants who want to study market strategies, branding, advertising, and how to manage marketing resources.

MBA Marketing Course Admission 2022 candidates must have a minimum of 50% in their undergraduate degree and valid scores in the CAT, ATMA, MAT, or any other national level MBA test. After the CAT results are released in January, the admission procedure for top MBA marketing institutes such as IIMs and IITs begins. The Indian Institute of Digital Education (IIDE), Great Lakes Institute of Management, NMIMS, IIT Roorkee, and other top MBA in Marketing colleges include the Indian Institute of Digital Education (IIDE), Great Lakes Institute of Management, NMIMS, and IIT Roorkee, among others.

Management Concepts, Cost and Management Accounting, Business Environment, Marketing Management, and other topics are covered in the MBA Marketing Syllabus. Dual speciality programmes, such as MBA Marketing and Sales or MBA Finance and Marketing, are also available to students.

MBA marketing Course graduates may expect to earn INR 9,03,076, on average, for positions such as Marketing Manager, Marketing Executive, and others. If students graduate from top MBA marketing institutes like IIM Ahmedabad, they can expect to be offered employment with CTCs as high as INR 27 LPA.

MBA Marketing Highlights

Course Name	MBA Marketing
MBA Marketing Syllabus	Managerial Economics, Marketing Management, Global Business Management, Statistical and Quantitative Methods, Business Laws
MBA Marketing Programs	Full Time, Part Time, Distance, Online
MBA Marketing colleges in India	IIDE Mumbai, IIM Kozikhode, IIM Roorkee, IIT Madras, NMIMS, SIBM, Great Lakes Institute of Management
MBA Marketing Online	University of Mysore, Jain University
MBA Marketing Scope	PhD, Jobs
MBA Marketing Jobs	Marketing executive, Digital Marketer, Retail Marketer
MBA Marketing Salary (INR)	5,00,000 – 7,00,000

MBA Marketing: Quick Overview

MBA Marketing Course equips students with the knowledge and skills to create a narrative around any product or service using analytics, storytelling, communications, customer behaviour, and management techniques. With the rise of digital marketing in India, MBA marketing has taken on a new lease on life.

Companies must become more efficient in reaching out to a global audience as time passes and digitization increases. In comparison to traditional marketing strategies, digital marketing has grabbed the lead since 2015. A Master of Business Administration with an emphasis on Marketing is known as an MBA in Marketing.

MBA marketing is one of the most popular MBA concentrations, with topics such as market research, advertising, branding, and international markets covered.
Apart from fundamental MBA marketing topics, the course also teaches you how to effectively explain your market strategy to clients and networks.
Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing, and Social Media Marketing are some of the courses that are relevant to MBA marketing.
The course will provide you with knowledge and insights into marketing tactics used by leading firms throughout the world, allowing you to function more effectively in top management positions.
Pursuing an MBA in Marketing ensures not just great compensation, but also higher and better career advancement.
This programme lasts two years and covers a variety of topics including marketing management, finance, business studies, and accounting.

Why MBA Marketing?

The classic marketing tactics are taught in the MBA Marketing course, as well as new age ideas such as Digital Marketing, Social Media Marketing, Email Marketing, and so on.
After completing the MBA Marketing Course, graduates might pursue careers in consulting or entrepreneurial management.
According to Payscale, a Marketing manager’s average income is INR 9,03,076 per year, which is greater than that of an HR manager (INR 7,82,489) or an Operations manager (INR 7,82,489). (INR 8,32,787).
One of the most popular and in-demand MBA specialisations is marketing. Sony, Spencer’s Retail India Pvt Ltd, KPMG, Ranbaxy, Tech Mahindra, and others are among the top recruiters for MBA marketing graduates.
Every firm relies on marketing to generate customer loyalty and increase income, which is why MBA marketing is so popular.
In MBA placements, the marketing sector is believed to be the most popular. According to IIM Ahmedabad Placements 2022 statistics, Marketing was the second most popular recruiting industry after Finance, with HUL offering the highest CTC of INR 27 lakhs per annum.

Why MBA Marketing is a Popular Career Path?

MBA Marketing is a classic professional route that is also one of the most popular in terms of employment in India and overseas. It gives students a wide range of options for brand management, advertising, and marketing employment. Students learn about new and popular concepts like social media, brand management, and digital advertising. As a result, MBA Marketing, with its unique approach, aids in the development of a successful profession that is equipped with cutting-edge tactics and strategies.

MBA Marketing Courses Types

Type	Eligibility	Duration
Full-time MBA Marketing	50% marks in graduation + valid scores in national level MBA exams.	2 years
Part-time MBA Marketing	Graduation + Minimum 2-3 years work experience + performance in written test/interview/GD	2-3 years
Distance MBA Marketing	50% marks in graduation + valid CAT/MAT/GATE or University level entrance exam score (Some colleges have a merit-based selection process)	2 years
MBA Marketing Online	50% marks (45% for SC/ST) in graduation in any discipline	Minimum 2 years, Maximum 4 years from the date of registration.

MBA Marketing Part-Time

Colleges	Fees (INR)
JBIMS Mumbai	153,000
K J Somaiya Institute of Management, Mumbai	287,445
Welingkar Mumbai	159,765
SIMSREE Mumbai	153,000
Guru Nanak Institute of Management Studies, Mumbai	—
PTVA’s Institute of Management, Mumbai	—

Online MBA Marketing

Colleges	Fees (INR)
University of Mysore	—
Jain University	INR 76,000 (total fees)

Admission Process for MBA Marketing

MBA Marketing Admission 2022 is identical to MBA Admission 2022 in terms of requirements. MBA application fees range from INR 1500 to INR 2500. MBA marketing admissions are based on national MBA entrance exams, with some universities conducting their own state/institute level MBA exams.

MBA Marketing Admission 2022

College Name	Exams Accepted	Application Status
Xavier Institute of Management Bhubaneswar	XAT	Applications Open till December 10, 2021
VIT Business School	CAT/ NMAT/ MAT/ XAT/ GMAT/ CMAT	December 09 – January 31, 2022
St. Xavier’s University, Kolkata	CAT/XAT	To Be Announced
International Management Institute	CAT/ XAT/ GMAT	October 20 – December 16, 2021
IMT Ghaziabad	CAT/ XAT/ GMAT/ CMAT	November 25, 2021
ICFAI Hyderabad	CAT/ GMAT/ IBSAT/ NMAT	July 2021- 2nd week of December 2021
IIFT Delhi	IIFT/ GMAT	Closed
ICFAI Business School Gurgaon	CAT/ GMAT/ IBSAT/ NMAT	January 31st, 2022 (Open)
ICFAI University Jaipur	University Entrance Exam+PI	January 31st, 2022 (Open)

Relevant Links
Post Graduate Diploma In Management [PGDM]	Master Of Business Administration [MBA] (human Resource Management)	Master Of Business Administration [MBA] (information Technology)
Master Of Business Administration [MBA] (international Business)	Master Of Business Administration [MBA] (operations Management)	MBA Business Analytics

MBA Marketing Eligibility

The following are the basic qualifying requirements for admission to the MBA Marketing programme:

A bachelor’s degree from a recognised board or university in any discipline. A passing percentage of 50% or equal CGPA is required.
For all reserved category candidates (SC/STs), there is a 5% relaxation, therefore the passing percentage should be 45 per cent.
Some universities enable final-year students to apply if they present a letter from the principal stating that they have no objections.
Some universities, such as IIMs, consider high merit scores of 60 per cent and above.

MBA Marketing Entrance Exams

For candidates interested in enrolling in MBA Marketing programmes, entrance exams are held at both the national and university levels. A few of the entrance exams held for MBA Marketing students seeking admission are listed below.

Entrance Exam	Registration Date	Exam Dates
ATMA	July 18, 2021	July 26, 2021
CAT	To be Announced	To be Announced
CMAT	To be Announced	To be Announced
GMAT	Throughout the year	Throughout the year
MAT	December 28, 2021 – February 2022	February 26 – 27, 2022 (IBT Mode) March 5, 12 & 13, 2022 (IBT Mode) March 6, 2022(PBT)
NMAT	To be Announced	To be Announced
SNAP	August 31, 2021 – 27 Nov 2021	December 19, 2021 January 8, 2022 January 16, 2022
XAT	To be Announced	To be Announced

Related MBA Marketing Courses

The top dual specialization or related courses that you can pursue apart from a regular MBA Marketing course are MBA Marketing Management, MBA Marketing and Sales, and MBA Marketing and Finance.

MBA Marketing Management

MBA Marketing Management is a two-year postgraduate programme designed for individuals who wish to learn how to manage marketing operations as well as how to manage marketing resources.
To get admitted to an MBA marketing management programme, you must have a minimum of 50% of your undergraduate degree. Some colleges also require 2-4 years of job experience.
Some of the leading universities that offer MBA marketing management courses include JBIMS Mumbai, UPES Dehradun, KJ Somaiya, and MIT School of Management.
The usual course fee ranges from INR 2 to INR 8 lakhs.

MBA Marketing and Sales

MBA in Marketing and Sales is a two-year postgraduate programme designed for individuals interested in learning about marketing and sales tactics.
The admissions process is comparable to that of an MBA, requiring a minimum of 50% in high school and valid scores on the CAT, XAT, MAT, or equivalent national level MBA tests.
Only a few universities in India provide MBA Marketing and Sales programmes. Chemical sales and marketing, Pharmaceutical sales and marketing, and Sales and Marketing Communications are among the specialist courses offered by the majority of them.
The colleges that are notable for their MBA Marketing and Sales programmes are Amity Business School, Noida, Amity University, Mumbai, ITM Gwalior (MBA Pharmaceutical Sales and Marketing), and Jiwaji University, Gwalior (MBA Chemicals Sales and Marketing Management).
The average fee is INR 50,000- INR 17 lakhs.

MBA Marketing and Finance

The MBA in Marketing and Finance is a two-year postgraduate programme designed for applicants who want to specialise in both finance and marketing.
Students with a valid score on the admission examinations and a graduation grade of 50-60% from a recognised university are eligible to apply.
The average MBA marketing and finance course fee for a two-year programme is between INR 12,000 and 12 lakhs.
The leading universities that offer MBA Marketing and Finance programmes include Jain University, UBS Karjat, Poornima University, and RIT Bangalore.

MBA Marketing Distance Learning

MBA Marketing distance learning is a popular choice among MBA candidates because it focuses on sales and marketing. The MBA Marketing distance course is a two-year programme in which students must earn a minimum of 50% in order to continue.

MBA Marketing Distance Admission 2022

Candidates interested in pursuing an MBA in Marketing via remote learning should adhere to the following admissions criteria.

A degree from a recognised university or equivalent is required for distance admission in 2022 in MBA Marketing.
Admission to a distant MBA programme takes 1-2 years.
Distance MBA Marketing courses typically cost between INR 35,000 and 50,000.

Top Distance MBA Marketing Colleges

There are various universities that offer a distance MBA in marketing; a few of them are listed below:

College/University Name	Average Fee (Per annum)
ITM Navi Mumbai – ITM Business School	INR 10.50,000
IPE Hyderabad	INR 8,00,000
Mittal School of Business	INR 5,30,000
CRM University Bangalore	INR 9,00,000
School of Distance Education – Andhra University	INR 30,000
Directorate of Distance Education, Tirunelveli	INR INR 29,000
Acharya Nagarjuna University Guntur	INR 30,000

About MBA in Marketing

MBA Marketing focuses on the field of marketing in a holistic manner covers different types of marketing from digital to conventional along with essentials of management. Here is the MBA Marketing subjects list:

First Year

Management Concepts
Business Environment
Quantitative Techniques in Management
Managerial Economics
Managerial Communication
Statistical Analysis and Operations Research
Financial Management
Marketing Management
Advertising Management
Cost and Management Accounting
Production and Operations Management
Consumer Behavior
Accounting and Managerial Decisions
Human Resource Management

Second Year

Entrepreneurship Development
Retail Management
Strategic Management
Service Marketing and CRM
E-Commerce
International Business
Industrial Marketing
Total Quality Management
Management Information System
Sales and Distribution Management
Logistics and Supply Chain Management
Product and Brand Management

MBA Marketing Syllabus

The MBA Marketing curriculum is structured in such a way that students gain both academic and practical marketing expertise. The MBA Marketing courses are shown in the table below.

Semester I	Semester II
Management Concepts	Cost and Management Accounting
Business Environment	Marketing Management
Quantitative Techniques in Management	Consumer Behaviour
Managerial Economics	Production and Operations Management
Statistical Analysis and Operations Research	Advertising Management
Managerial Communication	Human Resource Management
Financial Management	Accounting and Managerial Decisions
Semester III	Semester IV
Strategic Management	Management Information System
Entrepreneurship Development	Product and Brand Management
International Business	Sales and Distribution Management
Industrial Marketing	Integrated Marketing Communication
Retail Management	Logistics and Supply Chain Management
E-Commerce	Total Quality Management
Service Marketing and CRM	Management Control Systems

MBA Marketing Subjects

MBA marketing subjects are organised in such a way that students gain a thorough understanding of marketing and management. Some of the best books for MBA Marketing are accessible, and they cover the following topics.

MBA Marketing Core subjects	MBA Marketing Elective Subjects
Management Concepts	Advertising Management
Management Information Systems	International Marketing
Marketing Management	Business Marketing Operations
Accounting and Managerial Decisions	New Product Development and Marketing
Strategic Management	Integrated Marketing Communications
Human Resource Management	Salesforce Management
Business Environment	Marketing Research

Projects for MBA Marketing

Advertising, branding, market research, and other areas of MBA Marketing are covered. MBA Marketing projects are flawless, and they are led to be completed in accordance with current industry standards. The following are some examples of MBA Marketing projects.

A Study of Customer Relationship at Fortis
Study of Sales relationship at Coca Cola and Pepsico
Marketing strategies of Hyundai
Study of Relationship Management at Hotel Westin
Distribution Strategy at Amul
Marketing Strategies at Indigo Airlines
A Study of Consumer Behaviour on Pureit Of Hindustan Unilever

MBA Marketing Colleges in India

MBA Marketing is one of the oldest specialisations in the MBA programme. Students interested in pursuing an MBA from one of India’s leading MBA Marketing Colleges can refer to the chart below.

College Names	College Fees
Indian Institute of Management (IIM), Kozhikode	INR 19,00,000
Indian Institute of Technology (IIT), Roorkee	INR 14,50,000
Indian Institute of Technology (IIT), Madras	INR 30,00,000
Indian Institute of Management (IIM), Tiruchirapalli	INR 18,00,000
Indian Institute of Digital Education (IIDE), Mumbai	INR 4,67,000
SP Jain Institute of Management and Research (SPJIMR), Mumbai	INR 17,50,000
Indian Institute of Management (IIM), Raipur	INR 14,50,000
Symbiosis Institute of Business Management (SIBM), Pune	INR 19,50,000
Great Lakes Institute of Management, Chennai	INR 16,50,0000
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai	INR 6,00,000
ICFAI Foundation for Higher Education (IFHE), Hyderabad	INR 15,00,000

MBA Marketing Colleges Abroad

MBA Marketing Abroad is a popular choice among students, and it may be pursued at some of the world’s best colleges. MBA Marketing education fees in other countries are much higher than in India. Students pursuing an MBA in Marketing in another country must take the GMAT as an entrance exam, as well as the TOEFL and IELTS to assess their English proficiency.

Name of the College	Course Fees
University of Chicago	53,82,363
University of Pennsylvania	54,04,790
University of North Carolina	49,56,259
Bangor University	14,95,101
Coventry University	18,38,876
University of Bedfordshire	11,21,325
McGill University	24,96,818
Laval University	8,29,781
Desautels Faculty of Management	24,96,818

MBA Marketing Scope

MBA Marketing has openings in a variety of positions for both new and experienced applicants. Freshers can work as Brand Managers, Sales Managers, and Digital Marketing Managers, while experienced professionals can work as Marketing Executives, Marketing Managers, Marketing Specialists, and Business Analysts.

Consultant, International Finance Manager, Export Coordinator, and Management Consultant are some of the designations available to MBA Marketing students.

MBA Marketing Jobs

MBA Marketing gives freshers competitive pay that ranges between INT 20,000 to 60,000 per month. Brand manager, sales manager, public relations manager, digital marketing, marketing executive, marketing specialist, and many other professions are available to MBA Marketing applicants.

MBA Marketing Fresher Jobs

MBA Marketing graduates are eligible to apply for fresher job jobs in the field. Advertising, consulting, retail, banking, tourism, digital media, entertainment, and many other fields seek MBA marketing freshers. The starting compensation for freshers, according to Quikr, is INR 20,000.

Job Profile	Salary (per month)
Retail Marketing Fresher	INR 20,000
Marketing Executive	INR 25,000
Marketing Field Executive	INR 27,000
Digital Marketer	INR 25,000
Digital Marketing Executive	INR 35,000
Digital Marketing Entrepreneur	INR 50,000

MBA Marketing Government Jobs

MBA marketing professionals can also find work in the government sector, such as in the Department of Defense.

Top Government Companies	Job Roles	Salary (per annum)
State Bank of India	Manager	INR 7,00,000
National Fertilizers Limited	Management Trainee	INR 3,00,000
Indian Pharmacopoeia Commission Recruitment	Marketing Assistant	INR 6,00,000
Solar Energy Corporation of India	Senior Manager	INR 8,50,000

MBA Marketing Salary in India

MBA Marketing candidates can choose from a variety of job opportunities. The amount of a raise or increment is determined by an individual’s talents and experience.

Job Profiles	Lowest Salary Offered	Highest Salary Offered
Business Development Executive	INR 1.74 LPA	INR 5.57 LPA
Marketing Manager	INR 2.91 LPA	INR 20 LPA
Media Planner	INR 2.33 LPA	INR 8.4 LPA
Sales Manager	INR 2.45 LPA	INR 10 LPA
Product Manager	INR 8.84 LPA	INR 15 LPA
Asset Manager	INR 2.59 LPA	INR 10 LPA
Digital Marketing Manager	INR 3.2 LPA	INR 15 LPA

MBA in Sales & Marketing: Skills Required

The top skills required for an MBA in Marketing are as follows:

Interpersonal skills	Interpersonal skills are essential for anyone in a leadership role and to inspire others to make a difference between success and failure. It can be for clients, peers or any other person working for/with you.
Strategic thinking	To think out of the box and move from a functional role to a “Bigger picture”.
Entrepreneurial skills	This skill will be able to spot a gap in the market and judge whether it is worth filling the creativity and technical understanding for the dynamic growth of the organization.
Communication skills	Able to manage the communication across all the levels.
Leadership skills	A good leader or manager will possess leadership skills that will inspire those who work with them and around them.
Other skills	The other skill sets are negotiating skills, analytical thinking, defining target audiences, marketing plans, time management, and many more.

Top companies hiring MBA in Sales & Marketing graduates

Not just multiple job options, MBA in marketing can get you to some of the best organisations to work with across the globe. Here is the list of Top MBA-recruiting companies on business school campuses: