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Bachelor of Mass Media, or BMM, is one of the most popular post-secondary courses for students. BMM is a three-year undergraduate course that includes the study of various forms of communication such as newspapers, television, radio, and the internet. Candidates can also choose from a variety of specialisations, such as journalism, advertising, or public relations.
Media is now a lucrative career option for Indian youth, and candidates with a BMM degree have access to a wide range of job opportunities. Technical skills, research aptitude, oral skills, and presentation skills are all part of the BMM curriculum, which prepares students to succeed in the media field.
Level of Course | Undergraduate |
Duration of Course | 3 years |
Minimum Academic Requirement | 10+2 (Any Stream) |
Minimum Aggregate Score Requirement | 45% |
Exam Type | Semester |
Admission Process | University-Level Entrance or Merit-Based |
Average Course Fee | 20,000 – 90,000 |
Average Initial Salary | 3,00,00-1,50,000 |
Areas of Employment | Television, Radio, Newspapers, WebMedia, etc. |
The eligibility requirements for a BMM course may differ depending on the college. Candidates seeking admission to this course, however, must meet the following minimum requirements:
Admissions to BA Journalism programmes vary depending on the institution. The following steps can be used to determine admission to various colleges:
Note: A candidate’s admission to any college will be finalised once the candidate has paid the college’s chargeable BMM course fees.
BMM is the course for you if you have an inquisitive nature and are interested in creative work. However, a successful media career necessitates the following skills and personality traits:
A course in any of India’s journalism and mass communication programmes is not prohibitively expensive. A Bachelor of Mass Media course fee could range from 20,000 to 90,000 per year, depending on the aspirant’s financial situation. The cost of a Bachelor of Mass Media Course varies depending on whether the college is privately or publicly owned. For Mass Media, private colleges are usually more expensive than government colleges.
St. Xavier’s BMM Entrance Test is one of the entrance exams for B.M.M. Every year, the entrance exam is held at St. Xavier’s College in Mumbai. To be eligible for admission to St. Xavier’s, a general category candidate must have a minimum of 65 percent in their 10+2 examination. SC/ST candidates must obtain a minimum of 55% of the total marks.
The St. Xavier’s BMM Entrance Test is a 1 hour 45 minute pen-paper entrance exam. The test is divided into seven sections, each of which contains multiple-choice questions:
The B.M.M. syllabus covers all important subjects related to media and provides candidates with knowledge of each aspect. Candidates are introduced to basic subjects such as Communication Skills, Economics, Sociology, Psychology, Marketing & Management, Introduction to Literature, and more in the first year of study. Advertising, Journalism, Media Studies, Radio & Television, Culture Studies, Creative Writing, and other core subjects are available in the second year. Candidates had to choose between two electives last year: advertising and journalism. The following tables can be used to understand the B.M.M. Syllabus in detail.
Effective Communication Skills 1 | Fundamental of Mass Communication | Introduction to Sociology |
Effective Communication Skills 2 | Economics | Introduction to Literature |
Fundamentals of Mass Media | 20th Century World History | Introduction to Psychology |
Political Concepts & Indian Political Systems | Principles of Management | Introduction to Computers |
Introduction to Advertising & Public Relations | Mass Media Research | Copy-writing |
Introduction to Journalism | Understanding Camera & Its basics | Organizational Behavior |
Introduction to Media Studies | Radio & Television | Media Planning & Buying |
Introduction to Creative Writing | Advanced Computers | Editing, Brand Building, Reporting, |
Consumer Behavior | Advertising Specialization | Advertising Design |
Indian Regional Journalism | Specialization in Building & Brand Reporting | Niche & Magazine Journalism 1 |
Editing | The Principle of Direct Marketing | Niche Journalism 2 |
Contemporary Issues | Broadcast Journalism | Press Laws & Ethics |
Agency Management | News Media Management | Global Media |
The BMM programme prepares students for careers in film, television, publishing, public relations, journalism, screenwriting, and production, among other fields. In the field of mass media, there are numerous career options available, and a candidate can select a position based on personal interests and preferences. For talented and trained individuals in this field, there are numerous lucrative and high-paying jobs available:
As the media is one of society’s most powerful pillars, B.M.M. provides candidates with a variety of career options. Communication, creativity, analytical, and problem-solving skills are required for those interested in pursuing a Bachelor of Mass Media. They must have a keen eye for detail. For candidates interested in the field of media, B.M.M. can open up a plethora of career opportunities. A B.M.M. graduate can work as a journalist for a major news organisation or as a writer. As a result, candidates with a B.M.M. degree have a variety of options.
Ans: The majority of colleges that offer BMM courses offer internship and placement opportunities to students so that they can get hands-on training and experience.
Ans: Print journalism, electronic journalism, digital journalism or new media, advertising, and public relations are just a few of the top specialisations offered in BMM courses.
Journalist, News Anchor, Columnist, Copywriter, Content Writer, Content Analyst, Editor, Public Relations, Radio and Video Jockey, and others are among the top professions chosen by BMM students.
BMM students’ starting salaries range from INR 10,000 to INR 25,000 per month, with salaries rising to INR 50,000 and higher with experience and depending on the medium or media platform.
BMM, or Bachelor of Mass Media, is a good graduation option for students who have strong communication skills and want to work in a variety of mass communication platforms and roles, such as journalism, news anchoring, radio or video jockeying, public relations, corporate communication, and advertising, among others.
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