Post Graduate Diploma in Management [PGDM] (MARKETING) - Admissions, Eligibility, Top Colleges

The PGDM in Marketing is a two-year full-time post-graduate diploma program that requires a graduating level in any field with a minimum overall score of 50%. People with marketing or sales experience are given priority during the admissions process. Some demand at least two years of experience in the field. The cut-off scores for admission to this program differ from one institution to the next. Qualifying exams are held at many recognized universities, accompanied by a personal interview to determine a student’s eligibility for enrollment.

The Best Colleges Offering PGDM in Marketing

• Asia Pacific Institute of Management
• Accman Institute of Management
• MICA, Ahmedabad
• Balaji Institute of International Business
• Bharati Vidyapeeth University

Marketing Management, Marketing Research, and Promotion are all included in the PGDM in Marketing. It also considers the significant position of e-business in enhancing a company’s marketing capabilities. An institution’s strategic strategy relies on a crucial marketing strategy in today’s multinational environment, which is characterized by fierce competition and quick digital changes. This curriculum serves as the foundation for marketing technologies and principles, allowing decision-makers to improve their judgment and problem-solving abilities.

Market Research Analysts, Marketing Managers, Brand Managers, New Product Managers, Advertising Managers, Marketing and communications Managers, Sales Managers, and other positions in major publishers, educational establishments, retail businesses, manufacturing plants, marketing firms, financial services companies, and other fields may be available to PGDM in Marketing degree holders. In India, the typical full-time fee for a PGDM in Marketing course is somewhere between INR 75,000 and 2.2 lakhs each academic year, while the average pay offered to such individuals is between INR 2 and 15 lakhs per year, with knowledge and expertise raising the salary.

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Relevant Links
Master Of Business Administration [MBA] (digital Marketing)	Post Graduate Diploma In Marketing Management	Post Graduate Diploma In Human Resource Management [PGDHRM]
Master Of Business Administration [MBA] (entrepreneurship)	Master Of Business Administration [MBA] (supply Chain Management)	Post Graduate Diploma In Information Technology [PGDIT]

Eligibility Criteria for PGDM in Marketing

Students who desire to enroll in the PGDM in Marketing program must have earned a bachelor’s degree from a recognized institution with a minimum average mark of 50% in any subject. Following the application, an entrance exam and interview may be undertaken to determine the student’s qualification for the program.

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Admission Process for PGDM in Marketing

Candidates are admitted to most PGDM in Marketing programs depending on their performance on a university/college/institution-sponsored admission exam. The application process, on the other hand, differs widely between universities. A few institutions also offer direct admission depending on a student’s B.A. degree achievement.

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Course Overview for PGDM in Marketing

Course Level	Postgraduate
Duration	2 years
Examination Type	Semester System
Eligibility	Graduation degree in any stream with a minimum of 5% aggregate score.
Admission Process	In various recognized universities, there are entrance tests held followed by an interview to judge the eligibility of the candidate seeking admission.
Course Fee	INR 75,000 to 2.2 lakhs
Average Starting Salary	INR 2 to 15 lakhs
Top Recruiting Companies	Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies, etc.
Job Positions	Market Research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, etc.

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What is Course in PGDM Marketing?

The PGDM in Marketing program is meant to provide qualified applicants with organizational learning that will impact their understanding and accomplishments at work, even under difficulty and timeframes. It aids in the development of abilities that are necessary for personal development and coaching in a market structure. It also seeks to improve the person’s decision-making ability in real-world scenarios. An advertising executive/manager is also expected to have problem-solving and analytical abilities.

Marketing is a crucial interaction activity with the business climate, with a strong emphasis on product delivery. Its job is to make sure that the company’s services are in line with market demands and that customers get the advantages they want. After completing the PGDM in Marketing program, a marketing manager or administrator will be able to appraise the market, its competition, and its surroundings, make management decisions, and discuss the organization’s long-term goals. After completing the program, individuals can expect significant advancement in their careers.

A PGDM in marketing is essential to the survival and success of any firm. Hence, a PGDM in marketing is beneficial to managers operating in any organization. If individuals register in marketing management classes, people in this field will be able to efficiently design branding and marketing plans and perform as marketing executives. The course provides a once-in-a-lifetime chance for new graduates and skilled people who wish to enter the tough sector of advertising, where professional progress is determined only by their aptitude, desire, commitment, and determination. It’s also ideal for established businesses, as it allows them to improve, extend, and broaden their businesses. Because of the national and international expansion of businesses, the necessity for marketing professionals is expanding at a much faster rate. So, whether in regional or worldwide markets, either working with specific goods or services, there seems to be a variety of unique areas where competent managers are in high demand.

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Why Does You Pursue a Post-Graduate Diploma in Marketing?

What you do after graduation will largely decide the career path you will take for the long – term. As a result, you must be certain about your decision. Here are a few reasons to pursue a PGDM in marketing:

1. Recognition 

Because many students select marketing as their major, most applicants are for the PGDM in marketing. Whenever it comes to fulfilling a concentration in MBA, the most common option is a PGDM in marketing. As a result, marketing is by far the most preferred option.

2. Job prospects

The success of the PGDM in marketing is due to the fact that graduates instantly obtain fine jobs in reputable firms after completing the degree. Because marketing is so closely linked to profitability, businesses recruit a large number of professionals to ensure that the department runs well. As a result, there will always be an excess of marketing positions available, and that you will not have trouble finding one.

3. Growth in Personality

You should always encounter various people on a daily basis in marketing. One must communicate with them and persuade them to purchase your firm’s products and services. You’ll need a pleasant, engaging, and self-assured demeanor for this. All of this is covered in the course. A PGDM in marketing will teach you how to become a better speaker, thinker, confident, and professional.

4. Career Oppurtunities

Marketing is more than just that. There are other more facets to this industry, as well as numerous areas in which you can pursue a career. You have a number of options for potential professional paths, ranging from business analysts to branding professionals.

5. Best Salary

One motivation to pursue a PGDM in marketing is that students get a higher beginning salary than others. As previously stated, branding is among the primary sources of income, which is why organizations seek out the greatest candidates for the job. And, in order to attract the top candidates, they give excellent starting salaries. Certain marketing professions are also eligible for incentives, which can help you earn even more money.

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Top Colleges for PGDM in Marketing

Name of Institute	City	Average Fees in INR
Asia Pacific Institute of Management	New Delhi	8,90,000
Ackman Institute of Management	Noida	2,60,000
Acton Business School	Maharashtra	–
IIKM Business School	Calicut	10,60,000
Bangalore University	Bangalore	–
Skyline Business School	Delhi	4,88,000
Advanced School of Management	Delhi	37,500
Aligarh Muslim University	Aligarh	20,775
Annamalai University	Cuddalore	–
Annex College of Management Studies	Kolkata	10,000
Arunachal University of Studies	Arunachal Pradesh	68,000
Assam University	Assam	10,500
Aurora’s Business School	Hyderabad	–
Awadhesh Pratap Singh University	Madhya Pradesh	42,600
Balaji Institute of International Business	Pune	6,40,000
Avagmah Business School	Bangalore	1,04,000
Bharati Vidyapeeth University	Pune	50,000
Birsa Institute of Technology	Ranchi	1,22,500
Biztech Management School	Kolkata	–

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Syllabus Description for PGDM in Marketing

The following is a semester-by-semester breakdown of the program’s curriculum:

Semester 1	Semester 2
Principles of Management	Strategic Management
Financial Accounting	Cost Accounting
Fundamentals of Communication and Interview Preparation	The Integrative Manager
Human Resource Management	Innovation Management
Marketing Management	Mastering The Interview and Networking Skills
Managerial Economics	Elective Project
Semester 3	Semester 4
Marketing Research	Product / Brand Management
Consumer Buyer Behaviour	E-Commerce
Advertising and Sales Promotion	Internet Marketing
Distribution Management	Social Media Marketing
CRM	Project
Marketing Finance	–

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Career Scope in PGDM in Marketing

Candidates interested in pursuing a career in marketing and sales should enroll in the PGDM in Marketing program. In the business, an innovative mind that can properly assess and comprehend market situations, as well as the problem – solving skills, is highly valued. Considering the marketing company’s expanding diversity and competitiveness, this curriculum offers a well-rounded combination of marketing and communications abilities tailored to the company’s specific requirements. Corporate strategy, excellent communication, human capital management, and management consulting are just a few of the topics covered in the course. The curriculum is ideal for students who are presently in sales or who are interested in starting a career in this industry. They will benefit from the course’s comprehensive theoretical and practical foundation. It will assist entrepreneurs in setting up and launching their items, as well as in revamping existing businesses by learning the ins and outs of marketing.

A PGDM in Marketing can help you get a career in one of the country’s or even the world’s top MNCs and insurance organizations. One of the benefits of learning this program is that it is international in scope. It will develop the students’ capacity to generate innovative thoughts, implement them, and improve their cognitive, problem-solving, and verbal abilities. After completing the two-year PGDM in Marketing program, graduates will have a thorough understanding of what professional life in the area entails and will be able to function efficiently under pressure and time constraints as a result of their work on practical applications.

They may be employed as Market Research Analysts, Marketing Executives, Marketing Professionals, Advertising Managers, New Product Managers, Advertising Agencies, Marketing Communications Managers, Sales Managers, and others in industries such as publication, educational establishments, retail, production, advertising, financial services, and insurance. The following are examples of some of the most common professional paths offered to successful program graduates, along with the accompanying wages.

Job Position	Job Description	Average Annual Fees in INR
Market Research Analyst	Data collection and analysis are your responsibilities. They create and plan data collection methods including online surveys, door-to-door customer surveys, and direct mail surveys.	351,516
Advertising Manager	An advertising manager’s responsibilities include advertising strategies, account services, commercial planning, creative strategy, and ad design. They help plan and direct a company’s promotion and marketing campaigns.	500,505
Brand Manager	The person in charge of planning and directing a product’s marketing efforts. They also examine overall sales, the share of the market, profit estimates, pricing, and distribution, among other things, to follow customer and market behavior.	914,699

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Future Scope for PGDM in Marketing

A course in PGDM marketing is offering a collection of products, services, opinions, individuals, locations, knowledge, and other items presented to a market to meet certain needs and desires. Marketing isn’t just for specific items. They even include non-tangible commodities such as banking, plane travel, hotel stays, leisure, and so on, which the customers cannot own. Marketing used to be concerned primarily with buying and selling goods and services, but its reach has since broadened to include a variety of activities. A marketer’s responsibilities range from product development to market analysis, promotional decisions, and ecosystem analyses.v

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FAQ’s for PGDM in Marketing