Postgraduate Diploma in Public Relations and Advertising Management [PGDPRAM] - Eligibility, Admissions, Top Colleges, Career

A full-time PGD in Public Relations and Advertising Management is available. Based on the institution, the PGD Public Relations and Advertising Management program lasts 1-2 years. The PGD in Public Relations and Advertising Management provides a comprehensive understanding of how to handle a corporation’s financial relationships with other businesses, consumers, and the market. Applicants are taught creative ways to advertise their services or products through marketing. Digital marketing approaches to consumer behavior are among the topics covered.

A Postgraduate degree in a certain media program with a minimum score of 45 percent marks from a recognized institution is the minimum qualifying condition as demanded by the best PGD in Public Relations and Advertising Management institutions for admission to PGD in Public Relations and Advertising Management.

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Eligibility Requirements for a PGD in Public Relations and Advertising Management

The following are the essential requirements for a PGD in Public Relations and Advertising Management.

• Students should have completed 10+2 and have a degree from a recognized institution. The General Category’s minimum aggregate percentage is 55 percent, while the Reserved Category’s minimum composite percentage is 40 percent.
• Students should also pass the university’s entrance exams or perform well on national-level tests such as the CAT and MAT.
• As previously stated, candidates must also complete a Group Discussion (GD) and an Individual Interview.

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PGD in Public Relations and Advertising Management Admissions

• The student should have earned a diploma from an accredited university.
• Because admissions are largely determined by the results of entrance exams, candidates must take them.
• If the student’s marks is good, he or she will be invited to a Group Discussion and then an Individual Interviews.

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What is it about PGD in Public Relations and Advertising Management?

Students that pursue a PGDPRAM degree will have a variety of job options. They could work in marketing departments for multinational corporations or establish their own independent marketing firms.

This programme is similar to any MBA in Media Management programme in that it is aimed to educate candidates in the critical success factors of media and communication while also providing technical and practical understanding of all of the domains involved in this area. The curriculum refers to learning the intricacies of the media and advertising sector, as well as all of its most recent developments. The programme dives into the specifics of each sector and teaches about the link between creating content and the accompanying media industry. It also emphasises the importance of instilling key core management concepts throughout the training.

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What are the benefits of pursuing a PGD in Public Relations and Advertising Management?

The motivation for getting a PGD in public relations and advertising management differs from one individual to the next. The following are among the most common reasons for taking this program.

• Intriguing Professional Opportunities: Specializing in public relations or marketing allows individuals to explore a variety of exciting career options. Individuals are able to fully express their ideas and do not work a traditional 9-5 job. They also gain a variety of skills that will aid them in their jobs.
• Making connections: A PR and advertising program helps students connect with a wide range of people and create positive relationships. It not only assists with future professional chances, but it also boosts a person’s kindness.
• Aspirants in the PR and marketing departments frequently earn a lot of money, especially if they work for a media company. They are in charge of maintaining the company’s image.
• Demand is Growing: The market has become more competitive every day. Every business requires an effective candidate with a history in public relations and advertising to help it stand out from the crowd.
• Other career options include:
• A PGD in Public Relations and Advertising Management can help people do more than just become better employees. Students who complete this course will be able to establish their own businesses and become entrepreneurs.

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In India, who must pursue a PGD in public relations and advertising management?

PGDPRAM is for students who are involved in public relations, advertising, marketing, and building connections. The focus of the training is on innovation and entrepreneurship.

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When should you pursue a post-graduate diploma in public relations and advertising management?

1. This program is available to individuals immediately following their graduation.
2. Several applicants get work experience in order to pursue this course since it helps them understand the material better.
3. Students should also think about their financial position, as this training is typically costly.

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P.G. Diploma in Public Relations and Advertising Management Course Syllabus

Students can obtain practical experience through the course content. It prepares them to work for multinational corporations while also instilling entrepreneurial abilities that will enable them to launch their own firms.

The following is a general course syllabus. It varies from one institution to the next.

Subject	Marks (Theory)	Marks(Practical)
Communication Theories Concepts and Process	70	30
Marketing	40	60
Advertising Principles, Concepts, and Management	50	50
Media Planning	40	60
Creativity and Campaign Planning	25	75
Public Relations & Corporate Communication: Principles, Tools & Techniques	50	50
Government and Public Service Communication	50	50
New Media: Concepts and Applications	25	75
Production Techniques & Methods	25	75
Advertising, Marketing, and PR Research	25	75

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Top PGD in Public Relations and Advertising Management Entrance Exams

There are several entrance exams conducted for admissions in PGD in Public Relations and Advertising Management courses, both at the national and university level. A few of the most popular ones have been discussed below.

1) CAT: The CAT is one of the most frequently used exams for admission to both PGDM and MBA programs at a national level. Admissions to all institutions, including IIMs, are based on CAT scores.

2) MAT: The MAT is another popular exam for admittance to PGDM and MBA programs. It is held four times a year and offers admission to a variety of management institutes in addition to IIMs.

3) GATA: G.D. Goenka University administers the Goenka Aptitude Test for Admission for admission to different UG and PG programs, along with a PGD in Public Relations and Advertising Management.

4) LUMAT: The Lucknow University Management Entrance Test is held once a year for entrance to management degrees at Lucknow University. It’s a state-level assessment. To gain admission to Lucknow University, students must take either the LUMAT or the CAT exams.

Other important details of the exam have been mentioned in the table below.

Exam Name	Exam Date	Exam Mode
CAT	–	Computer-based test
MAT	–	Computer-based (CBT), Internet-based (IBT), Paper-based (PBT)
GATA	To be announced	Computer-based test
LUMAT	–	Computer-based Test

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Best Colleges for PGD in Public Relations and Advertising Management in India 

The table below contains a list of the best universities in India that offer a PGD in Public Relations and Advertising Management, as well as important information.

College	Average Fees
Indian Institute of Mass Communication	INR 55,500
University of Lucknow	INR 15,080
Sir Aurobindo Centre of Arts and Communication	INR 3,35,000
GD Goenka University	INR 75,000
Amity University, Gwalior	INR 6,48,000
H.B. Institute of Communication and Management	INR 32,107
Baddi University of Emerging Sciences and Technologies	INR 1,40,267
Jagran Institute of Management and Mass Communication	INR 1,20,000
Jaipur National University	N/A
Convergence Institute of Media Management and Information Technology Studies (COMMITS)	INR 2,66,000

• Private institutions are the most common providers of this program. The average course cost is INR 1,00,000 to INR 5,000,000.
• .
• PGD candidates in Public Relations and Advertising Management can work for both private and public companies.
• They are generally engaged in the PR Department, Advertising Department, Communication Department, and other organisational departments in the private sector by MNCs or other corporate companies.
• Such job roles pay anywhere from INR 2 to 6 LPA on average.
• Students with a PGD in Public Relations and Advertising can go on to pursue higher education in relevant fields such as MBA, Law, or Ph.D.

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Career Scope for P.G. Diploma in Public Relations and Advertising Management

The Postgraduate Diploma in Public Relations and Advertising Management is a hands-on program that prepares students to meet the demands of the working world. Because advertising is essential for every good or service, it provides a variety of professional prospects in every business.

• Applicants learn how to handle public relations in a variety of ways, including how to write press releases, organize conferences, and create a strategy.
• People who work in advertising and public relations can later go into business for themselves.
• People can also work for both the government and the commercial sector.

A few of the main employment opportunities chosen by graduates of the P.G. Diploma in Public Relations and Advertising Management are mentioned below.

Job Position	Job Description	Average Annual Salary
Media Relation Officer	The primary responsibility of the Media Relations Officer is to keep the company’s image in the public eye. They accomplish so through maintaining tight ties with the media, such as newspapers, magazines, and television stations.	INR 7,00,000 LPA
Advertising Media Planner	Advertising Media Planner is a programme that focuses on the promotion of a specific product or service. They decide on the course of action, including the budget, advertising strategies, and frequency.	INR 5,00,000 LPA
PR Executive	PR executives are in charge of maintaining the company’s positive image in the eyes of other businesses, the media, and consumers.	INR 4,50,000 LPA
Digital Marketer	A Digital Marketer, like an Advertising Planner, is in charge of promoting products and services on online networks such as Instagram, YouTube, and Facebook. It’s a relatively new job title that’s gaining traction.	INR 3,50,000
Content Developer	Content developers gather information, proofread it, write it, edit it, and publish it on a variety of digital platforms.	INR 4,85,000

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Future Scope of P.G. Diploma in Public Relations and Advertising Management 

After completing the P.G. Diploma in Public Relations and Advertising Management, candidates can choose to work or continue their education. The most popular higher education courses are shown below.

• Ph.D.: Following a P.G. Diploma in Public Relations and Advertising Management, several applicants pursue a Ph.D. in related subjects such as advertising and public relations. It enables them to specialise in their field. It also aids candidates interested in becoming professors.
   
• MBA: Despite the fact that PGDM and MBA are closely related, some individuals choose to study MBA instead. It allows individuals to become more flexible by allowing them to specialise in multiple fields.
   
• Competitive Exams: Those wishing to work for the government should prepare for competitive exams such as UPSC or SSG CGL. It enables them to put their newly gained knowledge to good use in the service of the country. Furthermore, it is a stable and well-paying position.

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FAQ’s for PGDM in Public Relations and Advertising Management